Princess Yachts made waves at the Cannes Yachting Festival 2024 by introducing three remarkable models—the S80, S65, and X90. The event, held from September 10-15, highlighted these luxury yachts’ unique design, performance, and cutting-edge features, reaffirming Princess Yachts’ position as a leader in the yachting world.
The S80: Elegance and Performance Combined
The S80, which serves as the flagship of the S Class, sets a high standard in luxury with expansive sunpads, open-plan living areas, and an elegant blend of indoor-outdoor spaces. The yacht is powered by MAN V12 engines, which propel it to speeds of up to 34 knots. Designed for both comfort and speed, the S80 promises an exceptional experience for relaxation and cruising.
The S65: A New Benchmark in the S Class
Continuing the S Class legacy, the S65 offers a striking design with spacious sports-bridge and flexible outdoor living spaces. It’s equipped with twin MAN engines that reach speeds up to 36 knots. This combination of luxury interiors and performance emphasizes the model’s appeal for yacht enthusiasts seeking both comfort and thrill.
X90: Expanding the X Class Vision
The X90, anticipated for launch in 2026, represents an evolution in Princess’ X Class series. Known as a “super flybridge” yacht, it features a low-level open cockpit, enclosed Skylounge, and customizable interiors. The X90’s innovative design caters to owners desiring flexibility, privacy, and comfort.
New Brand Positioning: “Distinction in Detail”
At Cannes, Princess Yachts introduced its new brand philosophy, “Distinction in Detail.” This vision highlights Princess’ dedication to quality and precision, ensuring every yacht they produce meets the highest standards of craftsmanship. Simon Clare, Executive Director of Brand & Marketing, emphasized how this approach showcases the skill and care that goes into each Princess yacht.
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Princess Yachts’ Global Influence and Market Success
Vrit Yongsakul, Group Managing Director of Princess Yachts Southeast Asia, commented on how shows like Cannes reinforce the brand’s reputation in the ultra-luxury yacht sector. The company’s recent deliveries, including the X95 and Y95, have strengthened Princess Yachts’ global influence and increased demand across markets, especially in Southeast Asia.
